As a launch strategist, I hear this question a lot: How many email subscribers should I have before I launch a product?

The most common answer you'll hear from the "experts" is 1,000 subscribers. (Some even say 2,000 or even 5,000!)

I think they're wrong.

If you wait to launch until you get 1,000 subscribers, you could be waiting months or even a year or more.

You don't need 1,000 email subscribers

You need one potential buyer.

I understand why people say you need more email subscribers before launching. Launching is a lot of work, so you want to make sure there's a payoff.

But to a business owner, sales — even a smaller number of sales — equals money in the bank.

I've worked with several business owners who had successful launches with fewer than 1,000 email subscribers.

I even had a successful launch back when I had just 278 subscribers. It converted at over 3%, which is higher than the industry average. Sure, it wasn't life-changing revenue, but it was money in the bank.

If I’d waited until I hit 1,000 subs, it would have been a lot longer before I was making sales.

That launch also gave me a good practice run-through. If something had gone wrong, it would have been much better to happen with a smaller audience than a larger one.

And lastly, launches bring more than just revenue to your business. A launch helps you establish your expertise, gets you in front of more people in a bigger way, and can lead to other opportunities in your business.

Don't let the size of your list be your excuse not to launch.

If you have a product, and you have an audience, no matter what that audience size is, you officially have permission to launch your offer.

By the way You Can Get Your Free Launch Masterclass here to get my road map to help you plan and execute your first or next launch so you feel more organized, prepared and confident!

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