Can Yarn Really Transform Lives?

Sometimes we might not recognize the real

value of what we’re offering until clients tell us about it.

This was true for Amy Small. In 2010, Amy

started selling and designing hand-spun yarn

and custom knitting patterns.

In the early years it was a struggle. She was

selling to retail yarn stores, but her margins

were low and her business was in debt.

In 2014, Amy decided to launch an offer directly

to customers, which allowed her to communicate with them. By doing this, she

discovered something remarkable that transformed her business almost

overnight.

In her offer, Amy had included a “knitalong”, where new clients could work on the

same knitting project at the same time.

Although both were important, Amy discovered that people truly cherished her

knitalongs. These events were literally transforming lives!

The knitalongs created a strong sense of community where people felt they were

part of something bigger than themselves. They were inspired to complete their

knitting projects... and because finishing hard tasks can have a transformative

effect, the women in Amy’s knitalongs felt inspired, confident, and empowered.

Amy told me that the knitting process itself also has a calming, meditative quality,

which can produce a wonderful sense of peace of mind… and creating something

provides a sense of self-achievement.

What Amy didn’t know was that her knitalongs delivered something that far

exceeded the value of the yarn and the knitting patterns. She was transforming

lives by giving her clients a sense of peace, confidence, empowerment and

self-achievement.

Amy had created value above and beyond selling yarn… and her clients loved it!

Her first launch made $12,000 in a single day, and this opened her eyes to the

power of a well-crafted offer.

Now, one of the principles Jeff Walker teach His students is that your first launch is never

your last launch. If something works, why not do it again and again, finding ways

to improve on what you did before?

This is precisely what Amy did. She did more launches, each time making tweaks

and improvements... and her second and third launches made $17k and $40k.

An interesting point to note here is that in those early launches she hadn’t even

emphasized the transformational value of her offer, because she was still

discovering the impact of her knitalongs.

But she listened to her clients, and during her fourth launch, she spoke much

more clearly about the transformation her knitalongs were bringing to people’s

lives. That launch did more than $100,000 of sales in one hour!

This shows the importance of not just identifying the transformational value of

your offer, but of how you communicate that value to your potential customers.

Amy’s story also illustrates why Jeff teach that your first launch is never your last

launch. She went from a $12k launch to a $100k one, and each new launch meant

she could refine, tweak, and adjust her approach based on what she had learned.

By the way, in the next post I’ll show you the figures for one of Amy’s more recent

launches (they’re pretty amazing!), and what she did to achieve them.

In conclusion,

the success stories showcased in this article underscore the transformative power of the Product Launch Formula (PLF) course. These stories are tangible evidence of the significant impact PLF can have on your business journey. With a proven track record of empowering numerous entrepreneurs, this course offers a clear and guided path to success. To explore further, visit Product Launch Class for a comprehensive review of the course.

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